(1)
Understanding the problem is essential to creating successful solutions. That's why I always start my design process with a research phase.
By diving deep into user needs and pain points, as well as business goals and market trends, I can create a design strategy that addresses the core problem and meets the needs of the target.
This research informs everything from the initial sketches to the final product design, ensuring that the end result is a solution that solves the problem effectively and delights users.
business objectives
target audience
competitors analysis
product goals
(2)
During this phase I take all the insights and knowledge we've gained and start to generate and explore potential solutions.
My goal is to test different ideas and iterate on the best ones until we arrive at the best solution.
It's an exciting and collaborative process that ultimately results in a digital product that is both functional and delightful to use.
moodboards
user flows
information architecture
user stories
concept explorations
(3)
I believe that good design is about connecting the dots and exploring different versions to discover the best solution.
My ultimate goal is to create an experience that not only highlights the unique characteristics of each project and company but is also elegant and user-friendly.
To achieve this, I work closely with stakeholders and users to obtain valuable feedback and insights that drive continuous improvement and refinement.