Bluesmart was a global travel technology company that built and produced Internet of Things travel products. I helped the brand to design and development a new ecommerce experience for the launch of their new Series 2 products.
During our partnership, I worked with Bluesmart to establish a new ecommerce platform that aligns the brand values with the emotions and interests of their audience. The result was a seamless experience that embrace the beauty and personality of their products with an honest storytelling.
Magalí Lopez – Motion Design
Front-end Development – Karen Serfaty
With digital as the main connection between Bluesmart products and their customers, we wanted to build a strong foundation of the brand identity in order to establish a clean standard across the platform.
After many explorations and iterations we were capable of creating a design system that coexist with harmony and consistency on each section of the website. Every component was crafted based on the concept of geometry and motion as two of the core elements of Bluesmart’s spirit.